Tara Roche-Sterk

Vice President, Sales

An expert in new business development and client service, Tara is responsible for growing Wilshire’s client roster and ensuring those clients receive the highest level of service. She is a veteran of the industry with more than ten years’ experience, providing world class service to the largest media, entertainment and tech companies. Prior to her success in the luxury chauffeured ground business, Tara was a talent relations executive with MTV International, managing the international travel for top recording artists. Tara is a dedicated board member of the Covenant House Mother and Child Center, which provides shelter and services for homeless mothers and their babies. She lives in New York with her husband and son.